If you have ever started a business or worked for the marketing department of a business here in Utah, you have probably wondered what the best way is to market your company and get it out to your target audience. We have analyzed the most popular forms of advertising based on reach, price, effectiveness, & success. Here is what we found:
1. Utah Giveaway - #1 Best Place to Advertise for Businesses in Utah
As of this post, Utah Giveaway has over 150,000 followers who are concentrated in and around Utah. If you can choose a popular item to giveaway (they have several suggestions on their website), then your company can easily go viral to over 1.5 MILLION people! This isn't like 1,500,000 people passing by a billboard on the freeway without paying much attention. This is 1,500,000 who go to their phones to learn about and follow companies just like yours! Aside from the new followers you can get on your social media accounts, this will generate a HUGE buzz for you for a fraction of the cost. If you choose a good product to giveaway, you can spend as little as $.000066 per view. You can't find that type of advertising anywhere else.
2. Facebook Ads - #2 Best Place to Advertise for Businesses in Utah
As long as you know your target market, Facebook will pretty much put you right in their laps, but it can be costly. The more you narrow down your market, the better turnover rate you'll have for your customers, but also the more that you'll have to pay Facebook to do this for you.
3. KSL.com - #3 Best Place to Advertise for Businesses in Utah
KSL attracts several hundred thousand visitors each day. You can get your product or business in front of many of these people, but like a billboard, you are going more for quantity than quality. If that is what you are looking for, then KSL is a great platform to advertise for you!
4. Google Ads - Google's search engine is used several times a second by people in Utah. As long as you can narrow down a search term that potential customers might use that could help them find what they are looking for on your website, Google ads can be a great tool. They are overall more expensive than the rest, and it is hard to figure out the right magic mix of keywords and cost per click, but many companies run their sales off of it.
